- Adobe Illustrator CC
- Adobe Photoshop CC
“Leadership is the capacity to translate vision into reality.”
The Challenge: Create an Instagram countdown campaign and two to three snapchat filters for the event.
Client: National Student Leadership Forum – Year: 2017
Software Used: Adobe Illustrator CC, Adobe Photoshop CC
Instagram Event Countdown
The client wanted to have 5 different instagram posts, counting down the days until the event. We settled upon 7, 5, 3, 2, and 1 as the days that would have posts. I utilized images from the past events to evoke memories from those who attended previously. I also wanted to use images with attendees in them when possible, as it personifies the event and focuses on the human element and the impact the event has, much like a singing competition tv show tells the competitor’s story to give the viewer a sense of ownership and a connection to the show/person.
For the snapchat filters, I focused on keeping it simple so that it would be legible on social feeds, but still appealing. I also wanted a diversity in the designs to give a few options for the attendees to choose from.