Client

SNT Media

Year

2017

Software Used
  • Adobe Illustrator CC
  • Adobe Photoshop CC

“In the falling quiet there was no sky or earth, only snow lifting in the wind.”

The Challenge: Create a family of logos that feel unified, while still reflecting their own unique name.

Client: SNT Media   –   Year: 2017
Software Used: Adobe Illustrator CC, Adobe Photoshop CC

Color & Shading

I chose a grayscale color palette to create a sense of cold weather, utilizing shading and highlights on each logo to tie them together and create depth, but still keep an overall “flat” design style.

Color & Shading

I chose a grayscale color palette to create a sense of cold weather, utilizing shading and highlights on each logo to tie them together and create depth, but still keep an overall “flat” design style.

Lines & Fonts

I decided to use similar line weights for each logo, along with sans-serif fonts, to create unity across each brand, but still allow each to have it’s own character.

Lines & Fonts

I decided to use similar line weights for each logo, along with sans-serif fonts, to create unity across each brand, but still allow each to have it’s own character.