Client

SNT Media

Year

2017

Software Used
  • Adobe Photoshop CC
  • Adobe After Effects CC

“Marketing is not about the stuff that you make, but about the stories you tell.”

The Challenge: Create a flexible video template that can be easily adapted to feature any product.

Client: SNT Media   –   Year: 2017
Software Used: Adobe Photoshop CC, Adobe After Effects CC

Story Driven

I decided to incorporate various story element slides that can be tailored to each scenario, this way the template can work with any product just by changing up the content. It also feels more personal with a story crafted around the product, instead of just a product pitch.

Story Driven

I decided to incorporate various story element slides that can be tailored to each scenario, this way the template can work with any product just by changing up the content. It also feels more personal with a story crafted around the product, instead of just a product pitch.

Product Focused

For the final slide, I wanted to keep it simple enough that it could be read quickly, while still giving a good sense of the product being sold. Rather than multiple images, I decided to feature just one to minimize the amount of movement/distraction. Instead of a lengthy product description, I wanted to feature just the price and what it was before, to highlight the sale. Lastly, I wanted to feature an overall review rating to create a sense of quality with the product.