Client

XY Bar

Year

2016

Software Used
  • Adobe Illustrator CC
  • Adobe Photoshop CC

“You Know It’s Going To Be A Great Story When It Starts With ‘So this one time, at the club…'”

The Challenge: Create a logo that portrays the vision of XY Bar and utilize that logo on a flyer to be printed for their first month’s worth of events.

Client: XY Bar   –   Year: 2016
Software Used: Adobe Illustrator CC, Adobe Photoshop CC

Built With Purpose

I wanted to create a play on chromosomes as a way at hinting to XY Bar’s demographic, so I worked with the line structure to create a sort of maize/interwoven feel between the two letters. The owner wanted a rainbow color scheme, but I was able to convince them to utilize a three color gradient that is still vibrant and hints toward their clientele, but without being so cliche.

Built With Purpose

I wanted to create a play on chromosomes as a way at hinting to XY Bar’s demographic, so I worked with the line structure to create a sort of maize/interwoven feel between the two letters. The owner wanted a rainbow color scheme, but I was able to convince them to utilize a three color gradient that is still vibrant and hints toward their clientele, but without being so cliche.